Hal Varian
Chief Economist Emeritus
PhD: UC Berkeley, 1973
Market Design
Ad Auctions
Information Economics
About
Hal Varian invented the role of 'Chief Economist' in tech when he joined Google in 2002. He designed Google's ad auction system, which generates over $200 billion annually. His textbook 'Intermediate Microeconomics' taught generations of economists. With Carl Shapiro, he wrote 'Information Rules,' the bible of internet business strategy.
Key Work
2009
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