John List

John List

Chief Economist

Walmart (prev. Uber, Lyft)

PhD: Wyoming, 1996

Field Experiments Behavioral Economics Scaling

About

John List revolutionized how companies run experiments. As Chief Economist at Uber and Lyft, he built their experimentation platforms. His book 'The Voltage Effect' teaches how to scale successful experiments. He's the world's leading field experimentalist, ranked #5 most influential economist by RePEc.

Key Work

2022

The Voltage Effect

Book

Why most ideas fail at scale

Read
2017

Field Experiments

JEP

Defining the field experiment methodology

Read
2019

The Behavioralist as Tax Collector

JPE

Using nudges to increase tax compliance

Read

Celebrating the pioneers of tech economics