Michael Luca

Michael Luca

Professor

Harvard Business School

PhD: Boston University, 2012

Platform Design Reputation Behavioral Economics

About

Michael Luca is the leading researcher on platform design and the economics of reputation. His work with Yelp showed how online reviews reshape markets. With Susan Athey, he wrote the definitive paper on 'Economists (and Economics) in Tech Companies.'

Key Work

2019

Economists (and Economics) in Tech Companies

JEP

The definitive guide to being a tech economist

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2016

Reviews, Reputation, and Revenue

HBS Working Paper

How Yelp stars affect restaurant revenue

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2020

The Power of Experiments

Book

Guide to experimentation for practitioners

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Celebrating the pioneers of tech economics