Steve Tadelis
Professor
UC Berkeley Haas (prev. eBay, Amazon)
PhD: Stanford, 1995
Digital Advertising
Market Design
Contracts
About
Steve Tadelis is the godfather of tech-economics field experiments. He led eBay's research team and served as VP at Amazon. His paper showing eBay was wasting millions on ads changed how tech companies think about marketing effectiveness.
Key Work
2015
Consumer Acquisition Cost and Marketing Experiments at eBay
Econometrica
The paper that proved eBay was wasting $millions on ads