Matching & Marketplaces
Connect buyers and sellers, riders and drivers, or any two-sided market • 55 papers
Two-Sided Markets
Understand platform economics and network effects
Platform Competition in Two-Sided Markets
Foundational theory introducing price structure vs. price level distinction for platforms.
Two-Sided Markets: A Progress Report
Comprehensive survey defining two-sidedness by price structure; multi-homing analysis.
Competition in Two-Sided Markets
Three canonical models (monopoly, single-homing, competitive bottlenecks); workhorse for policy analysis.
Chicken and Egg: Competition Among Intermediation Service Providers
Addresses startup problem and price competition; divide-and-conquer strategies.
A Price Theory of Multi-Sided Platforms
The theoretical gold standard for platform pricing; introduces Spence distortion showing platforms internalize network effects only for marginal users. Essential for welfare analysis.
Pricing and Commitment by Two-Sided Platforms
Studies sequential arrival of sides and commitment decisions; key for understanding multi-homing dynamics and platform timing strategies.
Platform Envelopment
Explains how tech giants expand across adjacent platform markets through bundling; foundational for understanding winner-take-all dynamics.
Search & Matching Frictions
Reduce friction in finding matches on platforms
Nobel Prize Scientific Background: DMP Model
Comprehensive summary of canonical search-matching theory; matching function, wage bargaining, unemployment dynamics.
Equilibrium Unemployment Theory
Definitive textbook treatment of DMP model; the practitioner's reference for labor market search.
Looking into the Black Box: A Survey of the Matching Function
Empirical estimation of aggregate matching functions; bridges theory and data.
Job Creation and Job Destruction
Introduces endogenous job destruction into search framework; stochastic equilibrium model.
Inefficient Hiring in Entry-Level Labor Markets
Field experiment on Upwork (oDesk) demonstrating information frictions cause inefficient unemployment; first rigorous platform labor experiment.
Landing the First Job: The Value of Intermediaries in Online Hiring
Uses Upwork data to quantify how platform certification helps inexperienced workers overcome reputation gaps and find first jobs.
Monopsony in Online Labor Markets
Amazon Mechanical Turk experiments find substantial monopsony power (labor supply elasticity ~0.1) facing individual requesters.
Who Benefits from Online Gig Economy Platforms?
Upwork analysis showing workers capture surplus because demand-side search frictions reduce direct competition between workers.
Matching Algorithms
Design algorithms that create optimal matches
College Admissions and the Stability of Marriage
Introduces deferred acceptance algorithm and stability concept; foundation of market design.
Kidney Exchange
Applies mechanism design to organ allocation; created real kidney exchange programs; saves thousands of lives.
The Redesign of the Matching Market for American Physicians
Engineering economics: redesigning NRMP; demonstrates stability matters empirically.
Matching and Pricing in Ride Hailing: Wild Goose Chases
Shows ride-hailing prone to matching failures; explains why surge pricing is necessary.
Clearing Matching Markets Efficiently: Informative Signals and Match Recommendations
Shows platforms can facilitate efficient market clearing through targeted recommendations; reduces wasted applications and improves welfare for both sides.
Pricing in Ride-Sharing Platforms: A Queueing-Theoretic Approach
Foundational queueing model for Uber/Lyft showing dynamic pricing is robust to uncertainty; establishes theoretical foundation for surge pricing.
Reputation & Reviews
Build trust through ratings and review systems
Trust Among Strangers in Internet Transactions
First rigorous empirical analysis of online reputation (eBay); documents extreme positive bias.
The Value of Reputation on eBay: A Controlled Experiment
Field experiment proving ~8% reputation premium; gold standard methodology.
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
Documents incentives for fake reviews; 16% of Yelp reviews suspicious; competition drives fraud.
Reciprocity and Unveiling in Two-Sided Reputation Systems
Airbnb experiment showing bilateral reviews cause reciprocity/retaliation bias.
The Limits of Reputation in Platform Markets: An Empirical Analysis and Field Experiment
eBay analysis showing reputation mechanisms suffer from reputational externalities and silent dissatisfaction bias; introduces 'Effective Percent Positive' measure.
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
First rigorous fake review identification comparing TripAdvisor vs. Expedia; shows independent hotels strategically post fake reviews of competitors.
Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors
Classic on voluntary disclosure in online markets; shows sellers reveal private information to reduce adverse selection in used car sales.
Congestion & Rationing
Manage scarce capacity fairly and efficiently
Using Big Data to Estimate Consumer Surplus: The Case of Uber
Uses surge pricing variation to estimate demand; $6.8B consumer surplus; RDD methodology.
Who Benefits from Surge Pricing?
Structural model of surge pricing welfare; riders gain, drivers lose; distributional analysis.
Overbooking with Substitutable Inventory Classes
Optimal overbooking with multiple fare classes; airline revenue management workhorse.
Managing Congestion in Matching Markets
Shows restricting visibility reduces wasted applications and improves welfare for both sides; directly applicable to Upwork, dating apps, Airbnb.
Design of Lotteries and Wait-Lists for Affordable Housing Allocation
Proves equivalence of independent lotteries and penalty-waitlists; applicable to any platform managing queues for scarce resources.
Gig Economy & Platform Labor
Driver economics, flexibility valuation, labor markets
An Analysis of the Labor Market for Uber's Driver-Partners in the United States
First comprehensive Uber labor market analysis using administrative and survey data; foundational descriptive paper on gig work.
The Value of Flexible Work: Evidence from Uber Drivers
Estimates drivers earn more than twice the surplus they would in rigid arrangements; seminal flexibility valuation paper.
Uber versus Taxi: A Driver's Eye View
Field experiment showing rideshare drivers strongly prefer proportional commission over fixed taxi leases; finds intertemporal substitution elasticity ~1.2.
The Gender Earnings Gap in the Gig Economy: Evidence from over a Million Rideshare Drivers
Documents 7% gender gap among Uber drivers entirely explained by experience, preferences, and driving speed—not discrimination.
Valuing Alternative Work Arrangements
Field experiment finding average worker WTP 20% of wages to avoid employer-set schedules; explains gig work appeal.
The Rise and Nature of Alternative Work Arrangements in the United States, 1995-2015
Documents alternative work growth from 10.7% to 15.8% of workforce; contextualizes gig economy scale and trends.
Dynamic Pricing in Marketplaces
Surge pricing, algorithmic collusion, revenue management
The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity
Foundational theory showing surge pricing benefits all stakeholders by better utilizing flexible capacity; explains when dynamic pricing is welfare-improving.
Artificial Intelligence, Algorithmic Pricing, and Collusion
Demonstrates Q-learning algorithms autonomously learn collusive strategies; major antitrust implications for platform pricing.
Algorithmic Pricing and Competition: Empirical Evidence from the German Retail Gasoline Market
First large-scale empirical analysis finding margins increased 28% when both competitors adopted pricing algorithms.
Marketplace Design & Experimentation
A/B testing interference, platform design, field experiments
Why Marketplace Experimentation is Harder than it Seems: The Role of Test-Control Interference
First paper documenting naive A/B testing overstates treatment effects by ~2x due to general equilibrium effects; eBay data, launched this literature.
The Econometrics of Randomized Experiments
Comprehensive treatment of experimental design including interference; essential methodology paper for platform economists.
Interference, Bias, and Variance in Two-Sided Marketplace Experimentation: Guidance for Platforms
Characterizes when to randomize on supply vs. demand side; practical guidance for platforms running experiments.
Reducing Interference Bias in Online Marketplace Experiments Using Cluster Randomization
Meta-experiment on Airbnb empirically measuring interference bias magnitude; bridges theory and practice for marketplace experiments.
Search, Matching, and the Role of Digital Marketplace Design in Enabling Trade: Evidence from Airbnb
Shows 42% of booking inquiries rejected by hosts; platform search design critically affects transaction volume and market thickness.
Platform Competition & Strategy
Navigate competitive dynamics between platforms
Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers
Exploits Craigslist's staggered entry; landmark empirical paper on platform competition and displacement effects.
Competing with Complementors: An Empirical Look at Amazon.com
Amazon Marketplace data showing Amazon targets successful product spaces for entry; essential for self-preferencing debates.
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Estimates 8-10% causal impact on hotel revenue in Austin; shows sharing economy disruption dynamics and incumbent responses.
Trust and Disintermediation: Evidence from an Online Freelance Marketplace
RCT showing enhanced trust increases hiring but also disintermediation when trust is sufficiently high; platform design tradeoff.
Technology and Disintermediation in Online Marketplaces
Uses China Skype blockade as natural experiment; finds restricting communication reduces disintermediation by 18%.
Information Design in Marketplaces
Design what information to show and when
Consumer Price Search and Platform Design in Internet Commerce
Uses eBay browsing data to show narrowing consumer choice sets can paradoxically strengthen seller competition and lower prices.
The Welfare Effects of Peer Entry: The Case of Airbnb and the Accommodation Industry
Structural model quantifying welfare: consumer surplus $41/night, host surplus $26/night; benefits concentrated during peak demand.
Peer-to-Peer Markets
Comprehensive framework covering search, matching, pricing, and reputation in peer platforms; essential survey paper.